Activities of website promotion and optimization include:
- technical website audit - evaluation of the website technical aspects, detection and elimination of the problems and errors;
- the semantic core selection - keywords and search requests which visitors may use to navigate the website from the search engines;
- evaluation of content uniqueness and usefulness for visitors, presence of enough keywords in it.
- competitor analysis - successful segment competitors and their main methods of promotion are analyzed;
- correct internal linking - lets to keep the visitor on your website longer and earn more views, which means increasing site traffic;
- signing up for theme directories and social networks - allows to increase the popularity of the website;
- selection of effective advertising - is based on the size of the advertising budget of the company, the most optimal type of Internet advertising for given company is selected;
- result analysis - executed activities are analyze, necessary fixes are done.