Activities of website promotion and optimization include:
  • technical website audit - evaluation of the website technical aspects, detection and elimination of the problems and errors;
  • the semantic core selection - keywords and search requests which visitors may use to navigate the website from the search engines;
  • evaluation of content uniqueness and usefulness for visitors, presence of enough keywords in it.
  • competitor analysis -  successful segment competitors and their main methods of promotion are analyzed;
  • correct internal linking - lets to keep the visitor on your website longer and earn more views, which means increasing site traffic;
  • signing up for theme directories and social networks - allows to increase the popularity of the website;
  • selection of effective advertising - is based on the size of the advertising budget of the company, the most optimal type of Internet advertising for given company is selected;
  • result analysis - executed activities are analyze, necessary fixes are done.